MEET US
We’re a team of passionate communicators, curious minds and creative thinkers who care deeply about making a difference. We believe the best ideas come from collaboration, diverse perspectives and a willingness to challenge convention.
It’s a way of thinking that’s reflected in the values we live by. We’re truly passionate about making a difference, dynamically driven in how we work, freethinking in how we solve problems, committed to growth for ourselves and our clients, and always focused on exceeding expectations.
Most of all, we believe better health communication can improve lives. Together, we’re bringing Healthy Influence to life.
CHARLOTTE MAULE
Director
Charlotte is a patient engagement and advocacy specialist with more than 20 years of experience across healthcare communications, advocacy and public affairs. Passionate about ensuring the patient voice shapes the decisions that matter, she helps organisations understand and work in partnership with the communities they serve.
She has extensive experience working with rare disease communities, from establishing awareness initiatives to bringing patients, advocates, clinicians and other stakeholders together to influence policy, address unmet need and help enable access to treatment. Her approach is rooted in listening and co-creation, ensuring programmes reflect what matters most to patients and families.
Charlotte has also led award-winning, multi-channel disease awareness campaigns, working with patient organisations, advocates and influencers to challenge perceptions, reach new audiences and deliver impact.
Alongside her campaign work, she advises organisations on strategic patient engagement, helping them embed patient thinking internally and build meaningful, authentic relationships with patient communities.
DANIELLE (YELLY) FORRESTER
Director
Yelly is a healthcare communications specialist with more than 15 years of experience and a passion for behavioural science and positive change. She combines insight, evidence and strategic thinking to tackle complex challenges, inspire action and shape behaviour.
She has embedded purpose within global pharmaceutical companies, building belief from the inside out and strengthening external engagement and corporate reputation. Her award-winning, behaviour-led patient campaigns have mobilised global coalitions across countries and cultures, uniting diverse stakeholders to transform disease management.
Her passion and determination has seen global and in-market campaigns put important women’s healthcare issues on the agendas of health ministers and governments, influencing conversations at the highest levels.
Alongside her professional work, Yelly is actively involved with the King’s Maternity and Neonatal Voices Partnership, where she works with service users and healthcare professionals to ensure lived experience is heard, understood and acted upon in shaping maternity and neonatal care.
PETER IMPEY
Senior Consultant
Peter is a communications strategist and creative thinker with a degree in pharmacology and 25+ years of experience in healthcare communications. Driven by a belief that there’s always a better way of doing things, he combines strategic thinking, creativity and behavioural insight to tackle complex challenges and create campaigns that grab attention, connect with people and make an impact.
He’s built a reputation for creative and sometimes unexpected ideas that grab attention, connect with audiences and change thinking or behaviour. He knows the power of finding the right influencers to make that connection, working with everyone from world famous drag queens and body painting artists to patient experts and advocates.
Peter has led multiple award-winning campaigns with a focus on turning influence into outcomes. His work has connected more people to the care they need, reduced the spread of infection, accelerated access to innovation and changed decisions to help bring life-changing treatments to patients sooner.