HEALTHY
INFLUENCE
HEALTH’S
ATTENTION
PROBLEM
Every day, people are overwhelmed by information, headlines, opinions and endless scrolling. This makes it harder for information from credible health sources to cut through and easier for misinformation to spread. This has consequences. When the right information fails to connect, people ignore symptoms, delay treatment, miss opportunities and lose trust.
For communication to make a difference, people need to notice it, understand why it matters and trust where it comes from. When these forces come together, they have the power to influence positive change.
WE’RE A
HEALTHY
INFLUENCE
Influence is one of the most powerful positive forces in health. We’re talking about good influence used responsibly to shape healthier lives, stronger organisations and better health systems.
That’s why we developed a proprietary methodology that applies the science of influence to get healthcare communications noticed and heard in a world of content overload. At ANTHEM, we call this Healthy Influence™.
THE
SCIENCE
Healthy Influence is a new science-led approach that draws on social and behavioural science research into attention, emotion and trust.
Our framework is built around three drivers of influence: ATTENTION, UNDERSTANDING and CONNECTION, designed to inform communications that grab attention, connect with people and influence actions that deliver positive outcomes.
THE
ANTHEM
STORY
An anthem is more than a song. It’s something people feel, share and unite around.
The most influential health communications have that same power. They’re felt deeply, shared widely and bring people together around something that matters, helping to change health for the better.
That’s Healthy Influence and the difference ANTHEM makes.